Customer behaviour now central to supply chain management

The Covid-19 pandemic has accelerated change and moved desired changes in the supply chain space forward by at least ten years, Australia-based supply chain advisory firm Gattorna Alignment executive chairperson Dr John Gattorna said on June 23. “Changes we were grappling with before, but undecided about, are now mandatory as we design our enterprise supply chains for the post-Covid era. What we have also learned is that, if supply chains stop, our entire lifestyle is threatened. That is how pervasive they are.

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