Sales, profitability key focus points for new BMW SA CEO

In the challenging economic climate created by the ongoing Covid-19 pandemic, new BMW Group South Africa and sub-Saharan Africa CEO Peter van Binsbergen says his focus will be on the company’s profitability and that of its retail partners, as well as on having a customer-first approach. He says some of his initial priorities include optimising a new retail sales model and ensuring an immediate end to the negative sales trend of the past years. 

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