The name Peter van Binsbergen may sound German, but the new CEO of BMW Group South Africa and sub-Saharan Africa (BMW SA) carries a South African passport and ID. He can also still speak Afrikaans, despite spending several years abroad. The 54-year-old, who took up his new position on January 1, started his career with the BMW Group more than 25 years ago, when he was responsible for product planning, marketing and sales at BMW SA.
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