Information and communications technology group MTN has joined the Every Action Counts (EAC) coalition, which aims to empower one-billion “green champions” by 2025 and harness the power of green consumer behaviours to enhance biodiversity and climate efforts. The new coalition, launched by the Green Digital Finance Alliance and funded by the Finance for Biodiversity initiative of the MAVA Foundation, will connect a global network of digital, financial, ecommerce and consumer goods and services companies with experts in sustainability and nature and biodiversity conservation.
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