A key finding of the ‘Future of Reusable Consumption Model’ report suggests that it is possible to prevent almost half of yearly plastic ocean waste by reusing just 10% of all plastics consumed, as an integral part of the reduce-reuse-recycle agenda. The report – a collaboration between public-private cooperation organisation the World Economic Forum (WEF) and management consulting firm Kearney – suggests that shifting from the single use of plastic products, towards a reuse model can help society regain ground in the fight against plastic waste.
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