Culture is advancing on the leadership agenda, but the gap in perception between senior management and the rest of the organisation has never been greater, a new study from advisory firm PwC shows. PwC’s ‘2021 Global Culture Survey’, which canvassed the views of 3 200 workers worldwide, finds that culture is a source of competitive advantage and a strategic priority for senior leaders, but it has been deprioritised in the eyes of the rest of the workforce.
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