Turkish appliance company Arçelik has made its entry into the South African market with its global brand Beko, starting out with two brand experience standalone stores – one in Fourways, Gauteng, and the other in Umhlanga, in KwaZulu-Natal – to be launched early in September. The group plans to open a further eight stores over the next three years, and to have its products sold through independent retailers as well.
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