South African Breweries (SAB) has committed to use its scale, reach and expertise to accelerate responsible alcohol consumption through the launch of a new evidence-based platform. The new platform is called SAB Sharp, a play on words communicating SAB’s leadership in championing responsible consumption of alcohol through a rallying call to South Africa to be sharp – “to make better decisions when it comes to alcohol consumption that will ultimately build a nation we can all be proud of”.
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