A lack of local demand remains one of the most significant obstacles limiting South Africa’s economic growth potential, and the success of government’s Economic Reconstruction And Recovery Plan, therefore, hinges on all South Africans mobilising to make a choice for the good of the country, marketing campaign organisation Proudly South African (PSA) CEO Eustace Mashimbye says. “South Africa has production capacity, capability and potential. All we need to do now is to place the power of our rands behind local goods and services to plug the gap in utilisation, encouraging businesses to grow their operations to create more jobs,” he adds.
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