Commercial brands operating in Africa can use e-commerce platforms and logistics chains to diversify their businesses to better serve their customers, but this requires that they are able to manage the quality of the experience over any communications and delivery channels they use, cloud communications platform company Infobip’s executives shared during a roundtable discussion on November 17. Africa has a growing and youthful population and growing penetration of mobile and digital devices and connectivity throughout the continent. With this growth, there is significant potential for the region, said Infobip Africa go-to-market manager Jeremy Osborne.
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