With around 44% of Toyota’s total production from its Durban plant exported to Europe, Toyota South Africa Motors (TSAM) is set to face a tough challenge as that market increasingly moves to hybrids and battery electric vehicles (BEVs), warns TSAM president and CEO Andrew Kirby. “The transition in Europe [to electrified vehicles] is going to be quick, and if we want to retain those exports, we will have to adapt to manufacturing either a low- or zero-emission Hilux.
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